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Guerrilla marketing is a form of marketing which is very different from the traditional style of marketing. It includes strategies and techniques which are unpredictable and uncommon. Because of this uniqueness, guerrilla-marketing strategies have the ability to catch attention and produce a big impact. There are risks involved like all other marketing strategies. You have to have a complete understanding of what and who your audience is and how to reach them. Then you can employ the strategies of guerrilla marketing accordingly. Below are just a few strategies that may spread your message further then you ever thought possible.

Be Controversial: In this strategy, you define your own different viewpoint on a popular industry topic and stick to it. Hold discussions with competitors and listen to their viewpoints but be firm on your stance. Sticking to a unique and different viewpoint can often attract a lot of attentions.

Give Full Free Service: This strategy is very similar to the marketing strategy in which companies give out free samples of their products to selected customers. To give it a new and different touch, you can go even further and give a complete version of your service or product for free! This marketing strategy will be very helpful as it will spread like fire among customers that you are giving free services. The lucky winners could be selected by any method of draw, toss, or first come, first served basis.

Follow Up: Often people do not follow up with the prospective customers in the fear that they may appear overly demanding and would consequently lose those customers. However, not following up properly may also result in the customers’ losing interest. Thus, a well defined follow up is very important.

Use Competitors’ Offers: Offer to beat or match the discount offerings of your competitors. This tactic is becoming more and more normal even among big name companies, which tells you it’s a tactic that works.

Use your Money: If you don’t have much of a problem with the budget, then this strategy is very useful in attracting customers. You can send cash or checks to the customers thanking them for their time spent on your service or product. You can even offer free consultations along with these payments.

Market by Going to the Doorsteps: Go to different prospective clients and show them what you can offer. Do a quick research about them before going to them and suggest to them how your services can benefit them in their current situation and scenario.