If you are searching for a job online, one of the best places to start promoting yourself is on Facebook. When used properly, Facebook can help you connect to prospective employers and show them what you have to offer.
Here is a list of ten things that you can do to promote yourself and potentially find work using the webs most popular social network.
1. Create a Facebook profile and make your settings private. You don’t want every one to be viewing your personal information and it may be wise to not mix your personal and professional personas online.
2. Create a business page on Facebook. You can specify everything about your business on a Facebook business page. This is a good way to share your skills and areas of expertise. By making a Facebook business page, you have the advantage of getting yourself ranked on Google if prospective employers use search terms that are related to what you title your Facebook business page.
3. You can then use the business page to specify all your skills in detail: the kind of work you do, the different technologies that you know, and your previous experience and portfolio. You can use the ‘Notes’ tab of Facebook to specify all this information.
4. If you are a designer consider putting up pictures of your work so that people can see the quality of work that you do.
5. Facebook has the ability to share content much like a blog, thus, you can make a post on this page which will in many cases will attract a lot of people who will comment and participate with you.
6. Like any other business, you have to promote and market your skills. One option of promoting a Facebook business page is the ‘Like’ feature. Get your friends and colleagues to like your page. This, in turn, will get their friends to like it, this process will continue, and you will have an ever expanding fan base.
7. You can market yourself through Facebook ads. They are not very expensive and they give you a lot of options for what pages to place the ad on, the regions of the world where they can be shown, etc.
8. Keep on checking and measuring your ads and make changes whenever necessary. If it remains idle, you may want to add a few variations to better attract the right type of visitor.
9. Make a punch line for your business and services that you provide. Prospective employers will not have that much time to go through your complete profile to decide if you are suitable for them or not. If your headline is attractive and catchy, it will motivate the employers to study further through your profile.
10. Use your links properly. Links should refer back to your business page and correspond with a related area of interest or topic. If you are a graphic artist, for instance, paste a link to your website’s design portfolio when sharing designs on Facebook.
11. Facebook has a lot of groups that you can join, many dealing with finding work. Instead of looking at job vacancies to see if you fit them, go to the jobs section of such groups and post the type of job and work you are looking for.
12. When you contact someone about your services and work, use the proper email signature and a link to your profile so that they can easily get in touch with you.
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